Marketing | Communications | PR

Projects

  • Strategy

    10TH ANNIVERSARY CELEBRATION
    DIVINE CHOCOLATE, USA

    Consulted with the internal marketing team to develop and execute strategy for Divine Chocolate USA’s marketing campaign for its 10th anniversary celebration. Wrote promotional articles, assisted with media tour and executed the social media campaign for the celebratory event in Washington DC.

  • Writing

    WRITER/EDITOR,
    RADIANT HEALTH MAGAZINE

    Created compelling, entertaining and informative long-form feature articles for a bi-annual print publication with a circulation of 25,000 and a global audience of approximately 90,000. Conducted topical research and in-depth interviews with subject matter experts. Pitched innovative and original story ideas to editor-in-chief; edited content to reflect magazine’s unique voice.

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  • Content Production

    THIS AFROPOLITAN LIFE PODCAST

    Cultivated a following listeners/followers worldwide by launching, producing and hosting This Afropolitan Life podcast featuring interviews with celebrities, luminaries, and industry experts such as HBO series Insecure’s Yvonne Orji, filmmaker and actress Maame Adjei, and international bestselling Author Bisi Adjapon.

    AFRIGENS AT WORK DOCUSERIES

    Co-created and executive produced a video docuseries examining the stories of young first generation Americans navigating their chosen careers.

  • Public Relations

    REEL AFRICAN

    Advanced brand identity, visibility and awareness for South African-based upstart film platform catering to and targeting the African diasporan audience. Provided ongoing PR counseling, developed comprehensive marketing and positioning strategies and represented the brand at national and global events such as the Black Star Film Festival in Philadelphia, She Leads Africa conference, NYC, and the inaugural EssenceFest in Durban, South Africa.

  • Creative Direction + Branding

    Collaborated with a number of talented creatives across various artistic media (both contracted and in-house) to create print, video and digital visual assets.

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